Script writing is something that we do a lot of here at SPL – and have done for some time.

Writing for the screen is something of a black art – you either can or can’t do it. Rarely do we find anyone in between!

One of the most important things to remember if you’re writing for voiceover is that the poor artist will need time to breathe! Often, we get scripts in that don’t allow for that – requiring a rewrite!

See below for more hints and tips if you’d like to write your own. Or why not brief us and we’ll do it for you – in a lot less time!

Script writing hints and tips

Here’s a quick checklist of things you should consider when writing a video script:

  • Things always take longer to read than you think. When you’ve finished a script, read it out loud. How long is it?  Are there bits you could remove without losing the sense of it? Your script really should be as short as possible as research has shown that after only 30 seconds, viewers will start to click away!
  • Remember you’re having a 1:1 conversation with the person watching so make it personal and not too formal. Never use the third person – it’s always ‘you’!
  • A big mistake is to say one thing and show another. This doesn’t work and just confuses people.
  • One idea = one video. If you’ve got lots of things to say, consider making several videos.

Script writing resources

Download our Word script template here.