Is a promotional video a product video? Often the terms are interchangeable, and these days they are expected on many websites – especially transactional ones. There is no better way of showing a product’s features and benefits. If requested, we can organise large-scale productions alongside stills photography, ensuring that unit costs are kept really low.


  • Sometimes might be called Promo video or teaser video
  • Normally quick videos to show features and benefits
  • Ideally under or around 60 secs in most cases


Car launches don’t just happen at Motor Shows any more.  MINI launched their ‘7’ special edition at Goodwood Festival of Speed one year, and we were there to capture it along with the rest of the activity on the MINI stand over the weekend.


We are very happy with the final product, which is rapidly accumulating views - and likes - on our YouTube channel. The video is polished and engaging with a fluent voiceover and narrative trajectory that is compelling and intriguing.'

The attention to detail from brief to final film from SPL is superb.  Getting to grips with the issues, showing clear understanding of the task in hand and then executing it is rare and Ian managed to do this perfectly and quickly.  His guidance and suggestions resulted in films that exceeded our expectations.  I can’t recommend SPL highly enough.

If you had to go into a warzone, you'd want Ant Middleton beside you. Whatever happens, you know he's got your back. If you're making a video, you need Ian Sandall. He's the Ant Middleton of the video world. Ian knows what has to happen to make a successful video. Whether it's your own money or your marketing budget, you can relax if you get Ian involved. Thoroughly recommended.

We were delighted with the videos produced by SPL. We were also impressed with Ian’s understanding of our processes, enabling him to ask the right questions when interviewing and then structure the videos to appeal to our target audiences. I can highly recommend SPL to anyone looking for a professionally-produced technically-based video."