TV ADVERT
We started off making TV adverts on 35mm film. (Yes really!) Now, TV commercial production is just part of the video advertising mix alongside cinema, YouTube and social media. But there still are some wrinkles any decent production company should know when making a TV ad. We know them all – and we can even organise the necessary script clearances too.
TV ADVERT VIDEO PRODUCTION
- Broadcast TV ads in the UK are normally in units of 10 secs
- Script clearance can take time
- Making commercials is how we started – we know the game!
DAVIES PAINTS
This 30 sec TV advert was shot and produced in the Philippines for Davies Paints for local TV transmission. The script development process and the requirements from the Client met up in a creative use of fashion colours that magically transferred from the models’ dresses to the walls of a contemporary house! Working with Robert Taylor of BigIdea Asia, Ian Sandall supervised the whole production and post-production. He even found time to shoot this ‘Behind the Scenes’ film too
Some months later we also produced another ad for the same company for their innovative ‘Clean Air’ paint:
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