TV ADVERT

We started off making TV adverts on 35mm film. (Yes really!)  Now, TV commercial production is just part of the video advertising mix alongside cinema, YouTube and social media. But there still are some wrinkles any decent production company should know when making a TV ad. We know them all – and we can even organise the necessary script clearances too.

TV ADVERT VIDEO PRODUCTION

  • Broadcast TV ads in the UK are normally in units of 10 secs
  • Script clearance can take time
  • Making commercials is how we started – we know the game!

DAVIES PAINTS

This 30 sec TV advert was shot and produced in the Philippines for Davies Paints for local TV transmission.  The script development process and the requirements from the Client met up in a creative use of fashion colours  that magically transferred from the models’ dresses to the walls of a contemporary house!  Working with Robert Taylor of BigIdea Asia, Ian Sandall supervised the whole production and post-production. He even found time to shoot this ‘Behind the Scenes’ film too

Some months later we also produced another ad for the same company for their innovative ‘Clean Air’ paint:

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We are very happy with the final product, which is rapidly accumulating views - and likes - on our YouTube channel. The video is polished and engaging with a fluent voiceover and narrative trajectory that is compelling and intriguing.'

The attention to detail from brief to final film from SPL is superb.  Getting to grips with the issues, showing clear understanding of the task in hand and then executing it is rare and Ian managed to do this perfectly and quickly.  His guidance and suggestions resulted in films that exceeded our expectations.  I can’t recommend SPL highly enough.

If you had to go into a warzone, you'd want Ant Middleton beside you. Whatever happens, you know he's got your back. If you're making a video, you need Ian Sandall. He's the Ant Middleton of the video world. Ian knows what has to happen to make a successful video. Whether it's your own money or your marketing budget, you can relax if you get Ian involved. Thoroughly recommended.

We were delighted with the videos produced by SPL. We were also impressed with Ian’s understanding of our processes, enabling him to ask the right questions when interviewing and then structure the videos to appeal to our target audiences. I can highly recommend SPL to anyone looking for a professionally-produced technically-based video."